EB's brand is a disruptive force in the world of parenting. It's a wake-up call for parents who have been conditioned to believe that their child's success hinges on a single path: attending college and accumulating debt. EB's message is clear: empower your children with the right mindset and work ethic, and they will carve their own path to a fulfilling and prosperous life.

EB's message is a culmination of his life's work. It is not just about sending kids to college debt-free; it's about raising a generation of self-reliant, resourceful, and resilient individuals who are prepared to thrive in an ever-changing world. He doesn't offer quick fixes or shortcuts; instead guiding parents to instill the values, skills, and habits that lead to true success – financial independence, personal fulfillment, and a lasting legacy. His approach is a blueprint for raising self-reliant, resourceful, and resilient individuals who are equipped to navigate the challenges and seize the opportunities of the 21st century.